I'm a self-taught product manager and entrepreneur living in Tel Aviv. I love building and designing social products that help people, and I especially enjoy creating products from scratch.

I'm currently a Product Manager at Waze. Prior to Waze, I led product and design at Start A Fire (2014-2017) and worked on a few side projects (ParrotRead and SharedList). Before Start A Fire, I founded ReadingPack (2013-2014) and an Israeli UGC-based reviews site, Opinion.co.il (2005-2009).

In my spare time I like to read books (mostly in design, psychology, philosophy, and business), take pictures, and build products.

Say hi

You can reach me on @yuvals or uval.sh@gmail.com.