Start A Fire

October 2014 - May 2017

Start A Fire is a content marketing tool that lets you promote your content whenever you share links on social media. Start A Fire also provides analytics for each link you share on social media (time on page, scroll depth, etc).

Automation played a key role in the product and its growth. Because most of the heavy social media users use tools such as Buffer, HubSpot, Hootsuite, and others, Start A Fire was the first to build integrations with these services. Once a user connected his/her Buffer account, Start A Fire automatically added the badge to any link scheduled through Buffer.

At Start A Fire, I led the product/product design (UX/UI design, specifications, mockups, and design with code, including prioritization of features and market research), user research (interviews, analytics, A/B tests, etc), front-end development, and customer support. I helped to build the product from an idea to 3,500 active brands and millions of weekly interactions with its badge.

  • Analytics

    Start A Fire is a powerful tool for social media managers and content marketers. It provides answers to questions like: how many people visit external links I share? (e.g. an article on The New York Times), how many people scroll to the bottom of the articles I share? how much time do they stay in the article?

    The Start A Fire dashboard (the first page you see after you log in) shows you the most important metrics: how many people visited links you shared in the last 30 days (so it's easy detect trends), how many people clicked on your badge (Start A Fire's widget), and what's the average time on page.

    For each link, you can also get in-depth analytics (scroll depth, time on page, etc).

  • Start A Fire Badge

    When you use Start A Fire, you can also add a "badge" to any link you share. The badge contains content recommendations from your blog, so while share links to other sites, you can also suggest your audience what to read next.

    The badge was the most challenging mission, as we wanted it to be effective (visible to the user with a good click rate), but it was also important to keep it simple, clean and non-intrusive. Millions of people interacted with it every week, and we constantly changed and improved it based on feedback, data, and A/B tests.